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There are over 200 metrics that determine search engine ranking position (serp). To learn SEO, get started by becoming proficient in HTML / XHTML and CSS. Learn how to implement dynamic content by studying both client-side and server-side web scripting languages such as JavaScript and PHP. Study and become proficient with the DOM. Learn everything about a web server and how it operates. Master everything there is know about HTTP headers and HTTP status codes. Study the importance of links and anchor text. Learn and master everything that I have just mentioned and you will begin to understand how search engines rank website content.
What we are really talking about here is a hybrid science. Princeton defines computer science as a branch of engineering science that studies computable processes and structures with the aid of computers. Yet when you study computer science in a university the focus is not on internet mechanisms. The focus is not on keyword density, latent semantic indexing, or the weight of a keyword in a domain name. The focus is not on forming appropriate HTML title tags, the weight of an authority link with keyword anchor text, or when to use the nofollow attribute. When we are talking about search engine rankings we are really talking about how a computer program computes the relevance of a web document to a set of keywords.
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